Hosting WCF service in local IIS using Visual Studio 2013 is surprisingly easy. Let us assume you have created a WCF Service. Now to publish it in local IIS right click on project and from context menu select Properties. In Properties select Web tab. In Web tab from Servers drop down select local IIS.
Next click on Package/Publish Web tab and from Items to deploy drop down select Only Files Needed to run this application.
Now when you press F5 and run application WCF Service will be hosted in local IIS.