Before you create a Twitter account for your company, there’s something you need to know: you must follow join the conversations.
Because Twitter’s full of conversations, there are many potential marketing opportunities. With a little bit of know how, a little bit of time, and a little bit of time, you can find those opportunities.
If you’re not receiving much engagement from your followers, ask yourself, “Do I spend too much time talking about our company, products, and services?”
Twitter is not a commercial
As I mentioned before, people expect you’ll tweet about your company, products, and services, but mix it up. People don’t want to hear “Buy! Buy! Buy!” and “Sell! Sell! Sell!” all the time. It’s boring, and they will quickly ignore it. Remember, Twitter is not a commercial. You must engage with your followers and provide them with value to keep them following you. Saying check out our new products or this is why you need our new products doesn’t provide value.
Mix it up
Find popular content from blogs, Pinterest, YouTube, and other Twitter users and (re)tweet it. It doesn’t have to be directly related to your business, but it might be of interest to your clients. If you’re a haristylist, your followers might be interested in fashion. If you’re a homebuilder, your followers might be interested in reno or design tips.
This will increase the value other Twitter users will receive by following you and make it more likely for them to share your content and invite others to follow you.
Remember, if you can’t commit time and resources to engaging with people, don’t bother with Twitter. Don’t even set up an account. You need to interact with others.
There’s a reason it’s called social media.
This article originally appeared on the Hot Pepper Communications blog. For frequent social media and grammar updates, follow me on Twitter: @hotpepperdotca.