ASP.NET Identity is a new membership system for ASP.NET applications that is getting introduced with Visual Studio 2013.
ASP.NET Identity makes it easy to integrate user-specific profile data with application data. ASP.NET Identity also allows you to choose the persistence model for user profiles in your application. You can store the data in a SQL Server database or another data store, including NoSQL data stores such as Windows Azure Storage Tables. ASP.NET Identity also supports Claims-based authentication, where the user’s identity is represented as a set of claims from a trusted issuer.
Users can login by creating an account on the website using username and password, or they can login using social identity providers (such as Microsoft Account, Twitter, Facebook, Google) or using organizational accounts through Windows Azure Active Directory or Active Directory Federation Services (ADFS).